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The Most Powerful Brands Own a Word in Consumers’ Minds – Does Yours?
When a brand owns a word in consumers’ minds, that brand has been effectively positioned against its competition. Think of it this way: Some of the most recognizable brands in the world “own” a word...
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Use the Brand Perception Snap Shot to Develop Your Brand Strategy
One of the tools that I use to help my clients develop a brand strategy is what I call the Brand Perception Snap Shot. Branding can be a confusing and overwhelming enigma, but the Brand Perception...
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10 Marketing Trends for 2011
I put together a list of 10 marketing trends for 2011 that you can read on Entrepreneur.com. In my article I explain, “As the global economy struggles to correct itself, and social-media marketing...
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5 Easy Ways to Steal Customers from Your Competitors
See all those customers buying from your competitors? Do you want them to buy from you instead? If you answered “yes” to the previous question, then you’re ready to grow your business, but first, you...
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Boost Results by Merging Your Content Marketing Funnel with Buyer Journeys...
Buyer personas, buyer journeys, marketing funnels – there are so many marketing terms being thrown around in recent years that business owners are completely overwhelmed! I’m going to make things less...
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